Bang & Olufsen Unites with Breathe Battery Technologies to Enhance Battery Durability and Prolong Product Life Span, Pushing the Limits of Sustainable Design
In a groundbreaking collaboration, Bang & Olufsen and BREATHE Battery Technologies have joined forces to redefine the future of battery-powered technology. This partnership is centred around a software-defined battery concept that aims to deliver customers software-defined battery performance, ensuring their products stay extraordinary for years to come.
Dr. Ian Campbell, CEO of Breathe Battery Technologies, expressed pride in supporting Bang & Olufsen's vision, saying, "Batteries should empower design, not limit it." He believes that this partnership will set a new standard for battery-powered luxury in the future.
The software-defined battery approach is expected to power the future of timeless design in the battery market. It allows for design influence by software, battery simulation, and dynamic battery control. This approach helps maximize longevity, preserves performance across real-world usage scenarios, and enables more robust, future-proof battery architectures.
Bang & Olufsen's Director of Product Circularity & Portfolio Planning, Mads Kogsgaard Hansen, believes true luxury is measured in longevity. He expressed his excitement about the partnership, saying, "Reduced environmental impact is also expected, with less waste, fewer replacements, and a lower footprint."
BREATHE's software, proven in demanding sectors like smartphones and electric vehicles, will now help Bang & Olufsen define a new standard for luxury audio products. B&O's product development process will incorporate BREATHE's software: BREATHE Design, BREATHE Model, and BREATHE Charge.
Customers can expect extended battery lifespan, intelligent, adaptive charging, and increased repair and replacement options. The result is a new kind of battery experience - adaptive, intelligent, and built to endure. This partnership aims to extend the lifespan of Bang & Olufsen's products, making them future-ready and delivering exceptional sound and design.
The collaboration is circular by design, engineering every element with the full product lifecycle in mind. Holistic battery system optimisation is a result of this collaboration, offering unique end user experiences via the ideal balance of product attributes.
Dr. Campbell concluded, "We are thrilled to be partnering with Bang & Olufsen to reimagine timeless technology, where performance meets beauty, and longevity and circularity are engineered from the outset." This partnership marks a significant step towards a more sustainable and innovative future for battery-powered luxury products.
